Today I got home from work feeling a bit burned out and decided it's time to be transparent about how to fit Instagram into my crazy schedule (and why I've been MIA on the blog...).
For some of you dog moms and Instagrammers out there, you may wonder how some people have time to keep up with posting, commenting, liking, pods, giveaways, stories, and all the fun algorithm changes. Do these crazies do Instagram full-time? Do they have real jobs?
For some of us, yes, this is a real, full-time job. I know quite a few people who have made the decision to quit their "real" jobs and focus on Instagram and blogging. For others of us, it's just another activity we fit into our already packed, crazy daily lives. I'm one of those.
When I started working out of college I hardly used Instagram and I wasn't a dog mom. I was solely focused on my new consulting career, which was the right thing for me at the time. I had just graduated and was extremely excited to start working a make a name for myself. Fast forward a few months, and my Instagram passion (and obsession) was born. I attribute it to Maya coming into my life at the time (how could I not share her with the world), but shortly after it really grew into a passion.
What started with 1 dog account, quickly grew into 1 dog account, a few feature accounts, a blog account, and a few other side gigs - oh and I try to post on my personal account every so often as well. How the heck does ANYONE have time to do all that?
1. Fit it into your schedule - I MAKE time for running all of my Instagram accounts and the blog (though not enough time is made for the blog...). On weekdays, I decide what time I need to wake up to get to work on time and add 45 min to an hour on top of that for Instagram depending on what I need to post in the morning.
2. Utilize every bit of downtime possible - after I post on the various accounts, I get ready for work. I may answer a few comments here and there, but the bulk of my comment answering occurs during my ride into work - I'm a consultant, so we are always traveling and I take Uber or walk (don't Instagram and drive). If you drive to work, use the time that you walk from your car to your office. After work, catch up on Instagram while you're walking on a treadmill or riding a stationary bike. Make. Every. Second. Count.
3. Take short breaks throughout your day - everyone has their way to re-charge throughout a long work day. I choose to use mine on Instagram. I quickly check in on each page to answer comments, direct messages, or maybe post a story or two.
4. Run your accounts with a partner - it's extremely helpful to find a trusted person to run an account with you. A partner means twice the amount of eyes on an account, twice the amount of people available to post, comment, and like, and the ability to take a day off if you need it.
5. Draft your posts the night before - I can't say I do this too often, but it can be a huge time saver. Spend the last 5 minutes of your day drafting your post(s) for the next morning. Then when you wake up all you need to do is click Share.
6. Schedule your posts - similar to drafting the night before, you can use different programs to actually draft and schedule when your post will go live. I personally don't use a system like this because I like to be in full control over what gets posted. If there are any mistakes or issues with a post I want to be able to see it right away and delete it.
At the end of the day, you need to do what works for you and fits into your schedule. I sometimes sacrifice some sleep or a workout to do Instagram, but it's something I really enjoy doing. I love to share my dog, teach people how to live a dog-friendly life, and connect companies with their customers.
Why do you love to Instagram? Let us know in the comments below!